JAGERMEISTER

 

Client: Jagermeister
Agency: BeAgency
Creative Direction by Rafa Priego
Video Concept by Rafa Priego & Sergi Gómez
Copy by Alberu Calsina
Motion by Slurp.tv

 

Jägermeister want to be in Youtube for the millenial target (18-23 years), to conect with them and get out of the party scene.

The brand concept was Take your shots, so we decided to create the Seniormeister (old person with a really fresh mind and in a way really similar to our target).